COLD CHAIN
From The Boat To Your Door
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Caught
Off the boat at Bluff
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Graded
By hand, the same morning
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Cold-chain truck
Unbroken, 0–4 °C
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Your door
Delivered on ice
IN SEASON · SEPTEMBER
What To Eat Now
Three things landed this month that are better than they will be all year.
SEPTEMBER
Fresh Whole Flounder
Spring run: flatfish move inshore as the water warms.
$39.90
SEPTEMBER
Fresh Sea Urchin
Kina roe at its fullest, just before the summer spawn.
$69.90
SEPTEMBER
Fresh Salmon Fillets
Peak condition after a winter of cold, fast water.
$49.90
The shelf rotates with the season — what is here in September will not be here in December.
HOW WE WORK
Nothing Sits In A Warehouse
Three stops between the water and your kitchen — and none of them is a shelf.
Landed at Bluff · 6am
Packed on ice · 0–4°C
Air-dried · 14 days
Landed, graded, packed — the same day.
Everything is handled by hand at Bluff and moved through an unbroken cold chain, so what reaches you still tastes of open water.
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Freshness Guarantee
Cold-Chain Delivery
Direct From Fishermen
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CUSTOMER PHOTOS
What Lands On Their Tables
Sent in by people who cooked it the night it arrived.
Verified
Grilled straight over charcoal the night they landed. Nothing like sardines this fresh.
Marama T. · Wellington
Whole Sardines
Verified
Cut clean, no gaping, and still properly cold when it hit the pan. Ordering weekly now.
Daniel K. · Christchurch
Fresh Salmon Fillets
Verified
Steamed them for a birthday dinner. Sweet, firm, and they came up perfectly.
Priya S. · Auckland
Royal King Crab Legs
Verified
Kina roe this full is hard to find. Ate half of it straight out of the shell.
Tom R. · Dunedin
Fresh Sea Urchin
Photos shared by customers. Results vary with the season.
FAQ
Questions, Answered
How is the seafood kept cold in transit?
How long does delivery take?
Where does the seafood come from?
Still unsure about something? Ask us before you order — we would rather answer twice than send the wrong thing.